Social Responsibility
Taking individual responsibility as part of a global commitment. Driving change from the inside out. Replacing autopilot with conscious choices and responses.
CSR Project
ESSENCE
"our habits are the way in which we embody our identity"
— James Clear
Our CSR programme
ESSENCE
At AGENCIA PRODEREG we are aware that our daily actions have a social impact, and can affect people and the environment either positively or negatively.
We take responsibility and are happy to be part of this change towards a more conscious and humane society, leading the way and setting an example.
In the words of James Clear, our habits are the way in which we embody our identity. In fact, the word identity is originally derived from the Latin terms essentitas, meaning 'being' or 'to exist', and identitem, meaning 'repeatedly'. Identity is therefore the repetition of existing.
This is how our ESSENCE project was born, our CSR programme. It is and continues to respond to the values and essence of PRODEREG, supported by different strategies based on initiatives of sustainability, the environment, social welfare, and labour and financial responsibility.
"Mindfulness in leadership shows us the way to live and lead with excellence"
— Janice Marturano
The current context
Analysis of the current situation
Little by little we have drifted away from our essence, from what truly connects people: listening, going slowly, paying conscious attention, creating connections through help and support… We have forgotten what is really important, sinking into lives ruled by «doing», believing that the more tasks we add to our agenda, the more productive we will be and the greater the sense of wellbeing we will feel.
Data collected by the US company Gallup shows that approximately 80% of workers feel or have felt stress at their workplace. According to the US National Institute for Occupational Safety and Health (OSHA), work-related stress is becoming the most powerful cause of sick leave at work.
We face various challenges such as individualism, low levels of empathy, attention and emotional intelligence, difficulty finding moments to pause, gender inequality, the lack of integration of groups at risk of social exclusion, the objectification of women or men in the events sector, and climate change, among others.
Characteristics of today's society
- Fast-paced lifestyle
- Multitasking
- Technological overload
- Social media
- Consumer society
- Information overload
- Globalisation
Our foundation
Our Code of Conduct
We want to bring the teachings of mindfulness to the root of our company, as the basis of our lives, our business management and our social relationships. Research indicates that the practice of mindfulness produces brain changes at a functional and structural level, validated by current scientific studies in neuroscience: it fosters self-awareness, increases the concentration of grey matter in various areas, greater empathy, memory, learning capacity and creativity.
«Mindfulness is the particular state of awareness that arises from paying attention, intentionally and without judging, to the present moment, living the experience moment by moment»
— Jon Kabat-Zinn, 2001
Mission
We are aware that our daily actions have a social impact, and can affect people and the environment either positively or negatively. We take responsibility and are happy to be part of this change towards a more conscious and humane society. We are a company with over 32 years of experience, headquartered in Madrid, working nationwide to hire, train, develop and manage teams. Our greatest purpose is to create a safe working environment and to show the human value of people, teaching that there are other ways of doing things.
Vision
To evolve towards a more conscious level of company. A human agency where interpersonal relationships are fostered and new opportunities are created. Our relationships are based on trust; we present ourselves as imperfect people, we humanise processes and we show what connects us all: our shared humanity. It is from this place that we work with passion and get involved in every task we carry out.
Values
We foster communication, trust and honesty, the pillars of our agency and our relationships: communication based on respect towards ourselves, others and our planet. We believe and trust in healthy relationships, without judgement and with a common goal: to do no harm. Honesty is our calling card; we are consistent in what we are and what we do.
A new paradigm
Principles of Action
Fulfilment
Creation of safe environments. Creating spaces for pause and calm. Promoting wellbeing. An occupational risk prevention plan and training for staff teams on the risks of their job and the appropriate protective equipment to guarantee their safety and self-protection, always ensuring and supervising that they also comply with all the safety rules reported by the hiring company, the venue and the organisation.
Interpersonal Relationships
Conscious communication. Stop being machines, humanise. Bring attention and compassion to relationships.
Self-management
Organic systems that, instead of being based on a hierarchical force, create self-managed teams.
Gender Parity
One of the targets of SDG 5 "Gender equality and the empowerment of women" applied to our services would normalise the profession of support staff as a profession not tied to being a woman, but rather a task that can be carried out by both men and women. We know how difficult it can be to achieve a ratio of 50% men / 50% women as support staff, which forces us to redouble our efforts in attracting and hiring male profiles to reach gender parity in our teams.
Objectification
Events and promotional actions are common in which image hostesses/hosts are hired as a commercial draw for a stand or a product launch. This type of practice, taken to the extreme, such as the use of overly provocative clothing, conveys sexist messages because the person is used as part of the event's props.
Our commitments
Social, Financial and Environmental Impact
Generation of Wealth and Jobs
We commit and work daily to create new jobs, we expand our workforce every day to generate new opportunities, and we train staff with no previous experience so they can have their first job and develop in a safe working environment.
Local and Conscious Purchasing
If we have to buy food or drinks for our team, we make this purchase from nearby local businesses and, where possible, acquiring food made with local products or by local producers. In this way we generate more local economic impact and, as a result, we help the economic development of the destination.
Equal Opportunities in Professional Development
We favour the hiring of:
- People with disabilities (physical, sensory or intellectual)
- Immigrants and racial or cultural minorities
- People in precarious economic conditions
- Unemployed senior profiles
- Young people without experience and/or training
- Long-term unemployed people
- Women who are victims of gender-based violence
- People with little or no training
- People who suffer some kind of marginalisation and need a second chance in life
Sustainability in Our Internal Production Processes
Through the implementation of actions such as the selective separation of the waste we generate in our offices and during the events and promotional actions in which we take part. Minimising the use of paper and document printing. Purchasing, for consumption in our offices, fair-trade and/or organic products.
Sustainability related to uniforms: once the useful life of the garments has ended, they are donated to organisations with social clothing banks. Fabrics are selected that use environmentally responsible manufacturing processes: types of fabrics, dyeing and washing processes, etc.
Human Rights and Public Freedoms
Compliance with and commitment to the Organic Law on the Protection of Personal Data and our occupational risk prevention policy. Activation of a PROTOCOL FOR THE PREVENTION AND HANDLING OF WORKPLACE OR SEXUAL HARASSMENT, to ensure a harassment-free working environment.
Commitment and Business Ethics
The management of PRODEREG SL will carry out all the necessary actions to guarantee the correct application of the ESSENCE project, and to provide and extend the information and knowledge to all employees.
Want to know more?
Be part of the change
If you share our values and want to collaborate or learn more about ESSENCE, we would be delighted to hear from you.